6 Business Presentation Skills

In this article, you will learn who a performer is, what is his function and what you should pay attention to in order to make unforgettable...

In this article, you will learn who a performer is, what is his function and what you should pay attention to in order to make unforgettable presentations.

Nowadays, when social networks dictate the rules of the game in the international arena, in business, self-presentations are becoming more common. Much depends on the popularity of a personal brand. And he, in turn, is determined by the ability to present himself, express his thoughts, attract to his side the majority of the audience in the media space. Conclusions about a person are already being made in absentia, according to his profile, speeches on YouTube.

The increasing number of brands also determines the growing ability to speak, present yourself, and products.   

Everyone, from startups to large businesses, use video content for greater efficiency, emotionality. In this way, they try to put the product in the best light. Offer services in a more comprehensive and attractive way.

For networking, a huge number of events are used. It:

  • various forums;

  • conferences on various topics;

  • international gatherings;

  • large-scale exhibitions, etc.

Businessmen try to correctly advertise their goods, services, assistance, assistance. Communication live with a potential partner or buyer is much more effective. Everyone understands this. The European business elite is increasingly referring to "Performance" as a tool to promote their activities, products and services. The presentation in the media space is gaining momentum, moving up in the list of advertising techniques, attractive offers, ways to improve your own image.

What is "Performance" designed for? Why does a businessman need public speaking skills? In large European companies, a great place is given to the ability of their own presentation. This is especially true for young, novice employees.

Some of them become performers. This means that a person is able to deliver the company's products with great effect, talk about the benefits of cooperation, values ​​and good intentions in the future.

The stakes for performers are high. The promotion of the company in the domestic and foreign markets largely depends on them.

The abbreviation hides the most important qualities that help the development and promotion of the company:

• P - means purpose (purpose);

• E - empowerment (new opportunities);

• R – relationship;

• F - flexibility (flexibility);

• O - optimism (optimism);

• R - respect (respect);

• M – motivation (motivation);

• E - energy (energy);

• R - result (result).

Not all specialists are given the talent of extroverts. In order to freely, without straining to present yourself in public, you need to step over many internal blockades. You need to learn how to speak.

It has been noticed that public speaking skills help not only in career growth, but also in personal.

A professional performer/speaker is distinguished by charisma, the ability to teach himself and his business, and win the favor of clients.

Fundamental speaking skills for business presentations

 1. Correctly delivered voice.

The timbre of the voice, the register say a lot about the speaker. Scientists from Business Speech Science Research from St. Petersburg conducted research on the influence of voice on the emotions of the public, further business development. The results showed that a low tone of voice is unconsciously perceived as the voice of a leader in society. He has the qualities of a strong person with a high status, position. I want to follow him. A high tone reflects nervousness, indecision. For example, a forum speaker is a person who introduces their product in a strong low voice. He inspires confidence. His products unconsciously want to buy.

2. Space.

A skilled performer fills the entire audience. Body language shows confidence. A firm posture, a forward gaze, jerky gestures of movement around the stage. The energy of the performer plays a huge role. The speaker is moving, which means he is trying to fill the space around him. Sends an energy impulse to the audience. Body language conveys the importance of information, product, service.

3. Sign language.

The performer knows in advance how to use his hands. The necessary gesticulation helps the speaker himself seem natural, alive, and helps the audience to better absorb, digest, and remember his information. You must always be careful with gestures: incorrect gestures arouse suspicion, their redundancy instills uncertainty. With the help of gestures, the performer communicates with the audience on a non-verbal level. Before language was invented, our ancestors communicated with gestures, understood each other perfectly.

4. A calm tone of speech, clear diction, correctly observed pauses - everything speaks of the performer's ability to avoid stress.

From this, the authority of the speaker only increases. When a performer is working on a future speech, he notes all the pauses, arranges intonations, and memorizes the speech scheme. The more diverse the speech, the more it attracts the attention of the audience to the speaker.

5. The performer is always simple, clearly formulates thoughts.

A well-structured presentation, talking to the audience in a simple language improves the perception of the audience, draws its attention to important points, and arouses interest in the topic. Polysyllabic concepts, terms weaken the involvement of people. And vice versa - clarity and ease of presentation makes the information clearer.

6. Smile.

During the entire self-presentation, a smile never leaves the face of the performer. Live facial expressions show that a person is authentic. Smiling shows openness to the public. Calls to make contact creates a simple pleasant atmosphere. Watching the leading European and American politicians, their ability to control facial expressions is immediately noticeable. They know how to create a friendly atmosphere around them, skillfully show emotions.


The ability to properly present yourself is a useful skill for a performer. It helps in building a quality brand. Its effectiveness, and promotion in the market of goods and services.



World Wide Online: 6 Business Presentation Skills
6 Business Presentation Skills
World Wide Online
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