Why Do Leaders Need The Skill of Self-Presentation?

What are the distinctive qualities of a leader and why does he need self-presentation? You will find answers to these questions in this arti...

What are the distinctive qualities of a leader and why does he need self-presentation? You will find answers to these questions in this article.

The ability to present yourself in a favorable light is a very important skill on which success in your personal and professional life depends. Self-presentation is a constant companion of any person, but for those who manage a project, run their own business , manage a group of subordinates, this skill is vital. It's about leaders. Who are leaders and why it is important for them to master the skill of self-presentation, we will analyze further.

Leadership presentation skills

Who are the leaders

A leader is a person who enjoys authority in a group, a manager responsible for making a variety of decisions. The leader is a kind of "beacon" that coordinates joint activities in the team and their relationships. 

The following distinguishing qualities of leaders are distinguished:

  • Initiative: the leader is ready to take responsibility, has pronounced strong-willed qualities, purposefully achieves his goals. 

  • Independence: the ability to make independent decisions, to act autonomously from the opinions of others.

  • Ability to learn: the leader understands that he needs to learn new things in order to grow. He develops and masters new skills, is aimed at personal growth. 

  • Developed social skills: communication, empathy / sympathy, the ability to feel others. Social skills are among the key skills of any leader. With their help, he unites like-minded people around him, manages relationships among the team.

  • Emotional intelligence: the ability to capture the emotions, desires, intentions of other people, which helps to negotiate and control their own emotions, especially in stressful situations. 

  • Perseverance: a trait that allows a leader to achieve his goals despite all difficulties and obstacles.

Why do leaders need the skill of self-presentation?

Undoubtedly, this is not the whole list of qualities that make it possible to define a person as a leader. Each of the teams requires special qualities from the leader. Those required by a sports team leader may not be significant to a captain. But the qualities that we noted above are common to every leader.

The leader is able to cope with any crises, falls and move on. Steve Jobs, Martin Luther King, Coco Chanel, Anna Akhmatova - all these are people who were leaders in their fields and, despite all the difficulties, achieved their goal.

Leadership - development

The leader is the engine of progress. Why? The world is changing rapidly, new technologies are emerging that have significantly changed the work of many companies, the pandemic - all this makes leaders very important links in a rapidly changing reality. More opportunities in the modern world will be given to those who know how to manage stressful situations, mobilize their subordinates, have leadership qualities, courage, responsibility and can transform the work of their team to new realities. 

A successful leader clearly understands the goal towards which he is moving. He is surrounded by a team of people who, like him, are ready to work to achieve it. Companies that understand this are actively looking for talented employees with leadership qualities and create various programs for the growth of leaders within the organization.

Who needs leadership qualities?

All sorts of leaders are needed, different leaders are important. Every field has its leaders. Startupers, business owners, bloggers, vloggers, managers - these are all people who have become leaders in their fields and it is they who set trends and show others where to move . Leadership is a set of skills that can and should be developed. These people are public or relatively public, so anyone who wants to be successful in their field needs to be able to create a favorable impression of themselves and keep it.

Why does a leader need the skill of self-presentation?

Self-presentation is required in almost any area of ​​life, the banalest example is getting a job. The ability to show oneself in a profitable field at an interview gives a greater chance of employment. Creating a positive first impression is a very important skill. As an example, a performance with a self-presentation, the main goal of which is to form a favorable idea of ​​\u200b\u200bthemselves, their image. 

Of course, sometimes there are situations when the leader does not prepare his speech in advance, but the ability to quickly navigate in the current situation and the ability to correctly present oneself will do their job. For the leader of an organization or team, mastering the skill of presentation can significantly expand the number of supporters, followers of any idea. 


Here are a few points that show the importance of effective self-presentation: 

  • Confidently declare yourself. The first impression is very important. The leader must literally radiate self-confidence, knowledge of his business and thereby motivate others.

  • Persuade . Effective self-presentation is able to influence the audience, instill in them the confidence that they need your product, service or project. 

  • Motivate . A leader who has the skills of self-presentation is able to ignite the audience with his idea and increase the number of supporters.

  • Develop your business/career. It's hard not to notice a person who is passionate about his work. Learn to speak passionately about your business, product or service, and you will be able to attract even more customers, consumers and partners. 

  • Create a media image/personal brand . The image is your "calling card", and self-presentation is one of the key elements of your image. In the modern world, your social networks and website play an important role. That is why it is so important to ensure that your media image matches your personal brand, the brand of your company. Form your personal image, which will evoke the associations you need from your potential clients and colleagues. Remember that appearance is the first thing that people pay attention to during self-presentation and this should not be neglected. 

  • Expand social contacts/ partnerships . I want to cooperate with a person who clearly conveys information about himself, his business. Proper self-presentation will increase your social connections and the loyalty of the people around you. 

  • Think creatively. A leader is a person who generates new ideas. The ability to present yourself expands the horizons of your consciousness and inspires confidence to create new projects.

  • Self-PR . A good self-presentation is a kind of advertisement for you and your brand, which will increase your reach and increase sales. 

So, the skill of self-presentation is very important for a leader. Having mastered it, you will be able to control the attention of the audience, present yourself in a favorable light, sell a product, your idea, service or product.

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